You have probably heard a thousand times before that you need to have more backlinks in order to improve your website ranking. This is especially true now with Google than with Yahoo and Bing which rely on different algorithms. But take it from me that you can never have too many backlinks to stamp your authority with the search engines. Be on the look out for those sites or directories that allow you to use html or BB code in your resource box or signature
Without wasting too much time, here are the long term strategies that will lead to an effective SEO campaign with backlinks. Although time consuming, they are essentially free and have stood the test of time
Different platforms. Put your links in as many different platforms as possible. From social platforms like twitter and Facebook to forums in .edu and .gov sites. There is a saying about never putting all your eggs in one basket. It is a myth that the site has to be related to the theme of your topic. However, not all forums will allow you to post with html. You can leave out such forums no matter how high they might be ranked because when they decide to go “no follow” your links will be wasted. HTML and BB codes are also more effective as you can focus your efforts on your specific anchor text
Turn your links into “Do follow” This is important in that your links will remain safe in those sites that do receive a lot of spam and their webmaster changes to no follow tactics. BB codes should also be placed the same way rather than the traditional way. To see how such links look like, click the link at the end of this article for a more detailed explanation and examples.
Constantly check out your backlinking efforts with the available resources. A free tool is available at Backlink watch. You can also download software that you can easily plug in to your web browser
Article writing. Use different ezine directories to publish your articles regularly. You can also try using submission software to automate your publishing to as many directories as possible. The advantage is that you are able to save on time while creating hundreds of backlinks with one article. Allow other publishers to replicate your article so long as your resource box is left intact
Consistency. Maintain your backlinking efforts for the long term and you’ll definitely see the positive results
Using the above link building strategies will leave your competition struggling behind as your ranking soars high in the search engines