Extensions and souvenirs | Seth’s Blog

When a brand is thriving, there is generally a need to extend it.

Disneyland was an extension of Disney movies. It mirrored some of the magic of the films, but produced a little something new and important as properly. Disneyland experienced some of the Disney essence and then crafted one thing additive and new.

Apple did the same detail with the Apple iphone in extending the brand of the Mac.

On the other hand, the new Leica enjoy is just a memento. It is not a superior view. It is not extra of a Leica than any of a dozen other overpriced watches could be viewed to be. It’s simply there to remind you that you favored the unique. It’s a souvenir of a feeling, not the creator.

Nothing at all completely wrong with a memento. I’m confident Leica will make a financial gain from their observe with little damage to the assure that the manufacturer by itself makes. But make far too numerous souvenirs and you turn into a hollow shell, squandering the probability to make the transform you request.

The crappy t-shirt you purchased at your favored musician’s concert is a souvenir, but they shouldn’t rely on that as their legacy or the engine of their advancement.

All working day, personal creators have to make selections about what they’re going to do up coming. Occasionally we can create an extension. And from time to time, we make your mind up to make a souvenir in its place.