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Regardless of which stage your enterprise is in, advertising follows four steps, in response to the trade mnemonic, “AIDA: Awareness, Interest, Desire, Action.” Your job is to make potential prospects conscious that your product or service exists, pique their interest in what your product or service can do for them, make them want to strive your product or service, and at last take action, by asking for extra data or actually shopping for the product.
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