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In a January Slate cover story, I looked behind the scenes at how Facebook’s information feed algorithm works â€”the way it decides what you see on the top of your feed each time you log inâ€”and why the company retains tweaking it. In short, Fb has come to imagine that the key to its lengthy-term success lies in gathering ever extra and ever richer knowledge on how its customers react to the posts they see of their feed.
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